Making it simpler.

Our mission is to make insurance easier to understand and more accessible to everyone.

Our Vision

Insurance dates back to the earliest human societies. We have always helped each other in times of emergency. If one family's house burned down, the neighbours were committed to working together to rebuild it. This is what allowed societies to function.

Today, insurance is still a critical part of our society.

Many people, however, find insurance very complicated. They don’t fully understand their own insurance needs. And they’re not sure how to find the right kind of product or coverage. It’s even worse now that insurance is going digital.

Our mission is to make insurance easier to understand and more accessible to everyone.

Jeppe Klausen & Esben Toftdahl Nielsen, Founders

Esben and Jeppe

Simplifying Insurance

In founding Penni.io, our ambition is to make the insurance sector more transparent. Our people are dedicated to helping insurers create great user experiences for their customers.

“Speed to market has been key to us in choosing Penni as our partner. Penni continue to deliver strong performance in enabling us to distribute insurances online.”
- Thomas Enna, Topdanmark

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