Launching online insurance sales through Coop

Coop Forsikringer in the result of Topdanmark and Coop partnering up to sell insurances online

Topdanmark teamed up with the largest retailer of consumer goods in Denmark to launch a new digital insurance brand. Because they wanted a short time to market, they turned to

With top frontend capabilities and components, helped launch in short time, allowing the company to take full advantage of their new innovative Insurance System.

Using's expertise, Topdanmark was able to create a fully functioning consumer website for online sales that was completely integrated into their insurance system. provided them with an API with ready-to-use frontend components for features like price calculation and a model for mixing CMS content with rich apps. The site can accommodate more functionalities and can be reused across business areas and products.

The customer

Company name: Topdanmark

Location: Copenhagen, Denmark

Employees: 2.450

Coop Members: approx. 1.800.000