Topdanmark wanted to distribute income protection digitally through partners in order to reduce customer acquisition costs.
Insurance coverage is largely sold through partners, but existing manual processes were in-efficient and legacy solutions prevented further digitization.
Topdanmark also wanted to increase their sales by making is easier for affiliate partners to sell income protection.
Penni.io designed and implemented an online sales frontend to support new affiliate partners and improve their efficiency.
Our API platform reduced the time spent integrating to core systems to the absolute minimum.
Leveraging our UX framework for online insurance sales, we created a customer journey with high online sales conversion.
Topdanmark is projecting sales growth as well as significantly reduced onboarding time for new affiliate partners in the digital sales process.
Company name: Topdanmark
Location: Copenhagen, Denmark
Employees: 2,450
Making online motor insurances more accessible on FDM
FDM needed to present its loyal members with the opportunity to calculate a motor insurance with a few clicks within the digital environment of FDM. Using the Penni Connect platforms embeddable frontends connected to the risk carriers API’s, FDM is enabled to do so, and to test different placements, without IT hassle.
