Case Topdanmark

Client challenge

Topdanmark wanted to distribute income protection digitally through partners in order to reduce customer acquisition costs.

Insurance coverage is largely sold through partners, but existing manual processes were in-efficient and legacy solutions prevented further digitization.

Topdanmark also wanted to increase their sales by making is easier for affiliate partners to sell income protection.

Our solution

Penni.io designed and implemented an online sales frontend to support new affiliate partners and improve their efficiency.

Our API platform reduced the time spent integrating to core systems to the absolute minimum.

Leveraging our UX framework for online insurance sales, we created a customer journey with high online sales conversion.

Key benefits

Topdanmark is projecting sales growth as well as significantly reduced onboarding time for new affiliate partners in the digital sales process.


The customer

Company name: Topdanmark

Location: Copenhagen, Denmark

Employees: 2,450

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Connecting Topdanmark and retailer Coop

Launching online insurance sales through Coop Topdanmark teamed up with the largest retailer of consumer goods in Denmark to launch a new digital insurance brand. Using Penni.io's expertise, Topdanmark was able to create a fully functioning consumer website for online sales that was completely integrated into their insurance system. Penni.io provided them with an API with ready-to-use frontend components for features like price calculation and a model for mixing CMS content with rich apps.

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