At Penni, we are passionate about improving online customer journeys for insurance. We could talk about it for hours... And so we will do that. Join the discussions below.
The insurance industry is a key component of society, it allows people to take risks and therefore reduce the fear of the unknown. People are becoming more and more confident when buying products online, so why are we not seeing a rise in online sales of insurance? We see similarities to 20 years ago when insurance distribution evolved from agents to call centers.
And the barriers from then are similar to the barriers we are experiencing now with online sales. In this video, our Head of Sales and our Head of Design & Customer Insights have a chat on the couch about why they are so confident that online sales will rise and how to achieve.
When an insurer proposes its products online, offering them at a low price “because it’s the internet” doesn’t mean they will sell better. This “low-price war” is not aligned with the actual customers’ expectations when it comes to buying insurance online. Easy, convenient & relevant are the factors that will convert customers. In this video, our Head of Sales and our Head Design & Customer Insights have a chat on the couch explaining how the context & the right distribution channel are a game-changer for insurance online success.