The year 2020 ushered in rapid transformations across all areas of life. The COVID-19 pandemic has exerted a toll on all industries, and insurance was no exception. For years, insurance agents have claimed that insurance will never fully go digital. This proved to be a self-fulfilling prophecy since the major industry players have run outdated, often suboptimal digital strategies. What the COVID-19 outbreak has shown us, however, is that customers have no problem dealing with insurance companies digitally. In fact, they are already used to handling far more complex and expensive online transactions.