Why is it so important for insurance carriers to be embedded digitally with distribution partners?
The answer is fairly simple: both parties get a higher number of new customers and they increase the retention rate of already existing customers.
In 2019, FDM (Federation of Danish Motorists) offered Tryg’s products (largest Danish Insurer) on its website in exchange for best in class coverages. While FDM was getting new members, Tryg decreased their cost of sales.
Indeed, moving to where the customers are is becoming more relevant in a digital world with strong competition.
Watch the full video to understand how transactional proximity is the best response to new digital customer behaviour and expectations.
