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June 2020

How do customers decide to buy an insurance product online?

When an insurer proposes its products online, offering them at a low price “because it’s the internet” doesn’t mean they will sell better. This “low-price war” is not aligned with the actual customers’ expectations when it comes to buying insurance online. Easy, convenient & relevant are the factors that will convert customers.

In this video, Esben Seyffart Sørensen and Simon Bentholm have a chat on the couch explaining how the context & the right distribution channel are a game-changer for insurance online success. 

Penni.io provides a fully digital distribution solution for insurance companies and insurance brokers. It’s focused on enabling online sales of insurances through partnerships.

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