When an insurer proposes its products online, offering them at a low price “because it’s the internet” doesn’t mean they will sell better. This “low-price war” is not aligned with the actual customers’ expectations when it comes to buying insurance online. Easy, convenient & relevant are the factors that will convert customers.
In this video, Esben Seyffart Sørensen and Simon Bentholm have a chat on the couch explaining how the context & the right distribution channel are a game-changer for insurance online success.
