The insurance industry is a key component of society. It allows people to take risks and therefore reduce the fear of the unknown. People are becoming more and more confident when buying products online, so why are we not seeing a rise in online sales of insurance?
We see similarities to 20 years ago when insurance distribution evolved from agents to call centers. And the barriers from then are similar to the barriers we are experiencing now with online sales.
In this video, Esben Seyffart Sørensen and Simon Bentholm have a chat on the couch about why they are so confident that online sales will rise and how to achieve it.
